Google Survey and Facebook Ads for Marketing SaaS Products
Sales and marketing are the fundamentals for making a successful business. A product or service cannot sell on its own without the right marketing strategies. Whether you are running a B2C or a B2B business, consider using Facebook ads to reach your target audience. There is no reason not to use it, anyway.
Facebook ads will help you reach the right target audience thanks to its algorithms. Of course, you need to let Facebook know who you are targeting. So if you are trying to market a Software as a Service (SaaS) product, you will need a special approach for that.
I suggest you use a basic Google Form Survey (along with Facebook ads) because:
- It can help you identify your customers and obtain information from them.
Once you are able to determine who your customers are, you can start crafting your Facebook ads. If done right, you can potentially increase your Facebook CTR.
Starting a Facebook Ad Campaign
Facebook ads cost money. If you fail to target the right target audience, you will lose both time and money. So make sure you do your research thoroughly prior to launching your ad campaigns.
When targeting your audience, there are many things to consider such as age, location, gender and many more. Exclude people who are not your potential customers. Also, avoid targeting people in a big scale. Targeting bigger groups will only cost you more money. At this stage, your primary goal is to test your ads and see how they perform.
So how can a Google Form Survey help you? Well, use it for collecting feedback from people. You need to know if your product appeals to your target audience. Just because your product is something that they need, doesn’t mean that it’s the right one for them. I’m pretty sure that there are other companies offering similar solutions, too.
To be on top of the game, you need to know what your potential customers want. So the only way to find out is to ask them directly.
How to Use Google Form Survey for Your Facebook Ads
Before you create your survey, think hard about what questions you wish to ask your target audience.
Here are a few examples of questions you can ask yourself:
- Who will likely be interested with my product?
- Am I targeting a small or big group of users?
- Which feature of my product is the most appealing to my potential customers?
- What is the industry where my product is widely used?
- What companies are willing to pay for my product and its special features?
These questions will help you craft your survey copy. Keep your survey short and sweet.
Once you’ve crafted your questions, finally it’s time to distribute your survey questions. Take advantage of LinkedIn as it’s, after all, a business platform where companies meet professionals.
Invite professionals who you think are going to be interested with your product or service. Look at the industry they’re in. If you’re selling food and beverage manufacturing software, connect with people who are working in manufacturing companies like Coca-Cola, Nestlé and so on.
Make use of existing LinkedIn contacts. Send them a message and ask them if they’d be interested with your product. You’ll never know if they need it until you ask them yourself.
Post your survey on your status update column. Invite whoever who shows interest to take your short survey. Send them a link to the survey. Make sure you explain to them why the survey is important to you.
Once they’ve answered your questions, send them a thank you message. Also, assure them that you’ll not reveal any of their personal information.
At the end of your survey, collect your data and study your findings. Your findings will help you identify what your prospects want from a product or service such as yours. You might even find out some of their pain points and needs. Use those details to help you improve your product or service so you could give them the solutions they’re looking for.
Apart from improving your product or service, your findings can also help you improve your content marketing.
How to Optimize Facebook Ads Using Your Survey Findings
Using the information you’ve collected from your survey, craft your Facebook ads based on what your prospects want. They must be able to relate to your copy.
There are many ways on how to target your audience. You can target your audience by their interests.
Check out what pages and posts they’ve liked, as well as the things they’ve shared and ads they’ve clicked on.
You can also target your audience based on brands or pages they follow that are related to your business. For example, if you’re targeting movie fans, target people who’ve liked Hulu or Netflix.
You can also target your audience based on their behavior on the digital space.
If you already know which companies you want to target, then you can try to reach out to their employees who are on Facebook. Some of these employees might have their job titles shown on their profiles. That’ll make targeting easier for you. Try to reach out to decision makers like CEOs, managers and directors instead of business executives.
Last but not least, prepare your copy. Make it as interesting as possible. Use a compelling headline. Your ad description must be concise.
Test Your Facebook Ads
Check your Facebook ads. Make sure your copy is suitable for different groups of prospects. Likewise, your headline must resonate to your prospects. Try experimenting with different headlines for different buyer personas.
Try separating your ad campaigns to desktop and mobile. This will help you track your ads better. You might get different CTR results for both devices. You can also test your bidding strategies — see what gives you decent delivery, yet a lower CPC.
Consider scheduling your ads. Some posts may work better on weekdays while some may do better during weekends. It’s not always easy to determine the best time to post an ad, but you can figure this out by doing an A/B testing yourself.